Audience Research - Focus Group Question Sheet

The idea behind our focus group is that we will play the track first of all, let the group answer the first three questions from their first impressions and then allow them to either write down any ideas or draw a mood board for question four or five while the track is being played for a second time.
We felt it was important for the group to hear the song at least twice - we will probably even play it a third time if we have enough time - so that we can engage people's initial recations as well as what they think once they've had time to appreciate the song a bit more.
We also wanted to give the participants as much freedom as possible so that we get their true feelings about the song, rather than just simply answer questions we put across. This is why the main focus of the question sheet is questions four and five where people can write whatever they want. Questions one to three are there because we hope these will help us resolve issues we have with the track/video already.

Listen to the music track and answer the following questions:

What category do you think the music video would fall under: ‘Concept’ (abstract), ‘Narrative’ or ‘Performance’? (You may pick up to two of these options.)
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When doing performance shots, do you feel it would be suitable to focus on the lead singer solely or do you feel it would be necessary to have shots of the whole band?
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What connotations do you already have with this genre of music and band? ie. What you expect to be in the music video.
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Listen to the music track a second time and while doing this either answer question 4 or 5:

Write down any comments about what you think should appear in the music video (eg. narrative ideas or where to perform) and/or stylistic techniques to use.

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5. Use the back of this sheet to illustrate and draw any images that you think of while listening to the track. This is known as a mood board.